David N. Herbig EXECUTIVE SUMMARY C-level operations executive with 20 years experience in marketing, finance, strategy, product development and general management. Results oriented leader with the strategic vision to create new concepts and turn them into profitable business units. Strong sales, team building, and mentoring skills. Extensive P&L responsibilities; entrepreneurial spirit. Experience with start-ups, acquisitions, turnarounds, and consulting assignments. MBA. QUALIFICATIONS SUMMARY COO of publicly traded computer security software business. Cofounded $40 million/yr computer service business. Managed an acquisition that quadrupled the size of an existing business. Raised venture capital financing to implement national expansion. Took a startup operation from zero to $700K in revenues in 2 years. Turned 3 losing franchise outlets around in succession. Built multi-channel international sales force of salesmen, agents, and distributors. PROFESSIONAL EXPERIENCE President, BADGE MAGIC , Bellevue, WA 2004 - Present Founded company based on perceived need for a new way to attach patches and badges to uniforms without sewing. Created a revolutionary way to attach badges to the uniforms of Boy Scouts. Expanded product lines to include Girl Scouts, athletic teams, and general purpose fabric adhesives. Established manufacturing, packaging, and web site operations. V P / Advisor, DANITA DELIMONT STOCK PHOTOGRAPHY, Bellevue , WA 1981-Present Cofounded a photography agency that now represents over 150 of the world's finest travel and nature photographers. Provide technical and managerial support and photograph for stock at various travel destinations. Published works include Time-Life Books, Encarta, Worth Magazine, Weekly Reader and various travel related publications.  Designed and launched new e-commerce enabled web site in 2003 after preparing 25,000 images for sale. Elected Treasurer of the Picture Archive Council of America for the 2005-2007 term. President, A & M WAREHOUSES, INC., Auburn , WA 2001 - Present Successfully guided company through Chapter 11 bankruptcy process. Managed operations during sale of this $12 million public warehouse business to international shipping conglomerate. Solved quality control problems for national accounts. Negotiated the disposition of leased equipment, debt forgiveness, tax refunds, and numerous claims. Successfully re-organized the company, brought warehouse operations to a close and set up property management operations. Chief Operating Officer, ABSOLUTE SOFTWARE, INC., Bellevue WA 1999 - 2001 Brought strategic focus and management skills to a fast growing security software company. Recruited by VC investors to assist CEO/Founder with the transition to professionally managed organization. Created company's first comprehensive strategic plan, changing the firm's mission from software development to B2B Managed Service Provider. Developed strategic and tactical business plans and coauthored prospectus for the successful IPO. Created Customer Support department to nurture renewal business. Designed integrated planning and budgeting systems to link strategic plans with financial feedback. Revamped processes to integrate web site with sales, service, delivery and support functions. Served as Vice President of Marketing with 115% annual sales growth. Specified requirements for asset tracking service and innovative security service suite to manage all aspects of physical and data security for remote PCs. Article on PC security published in trade press. Owner, AVA NORTHWEST, Seattle WA 1995 - 1998 Performed turnaround of upscale provider of custom home electronics and home theaters. Purchased an ailing company with dwindling revenue stream. Launched a new line of home theater rooms at 1996 Seattle Street of Dreams. Added new upscale lines and engineering expertise. Created and presented seminars on home theater, home wiring systems, and sales training for interior designers. Doubled sales in two years. Sold the re-positioned company to retailer of hi-fi equipment. Investor/Advisor, SOFTWARE GROVE CORPORATION, Kirkland, WA 1993 -1995 Created new business plan, changing marketing channel from retail to OEM sales. Created OEM marketing program for selling on-screen phone message pad to the emerging LAN market. Developed direct mail and telesales programs. Created multi-media PC presentation. President / General Manager, HERBIG & NELSON, INC., Seattle WA 1991-1993 Cofounded asset recovery consulting firm. Developed business plan and operational processes to locate owners of unclaimed corporate stock. Built 40 member network of genealogists in North America and Europe to locate heirs and document the ownership trail. Developed in-house computer-based systems to identify and track prospects, clients and documents. Located over 500 shareholders and recovered $2+ million for clients in the first 2 years of operation. Division Manager, SHURGARD RECORDS MANAGEMENT, Seattle WA. 1989 -1991 Directed records management and tape vault division of publicly traded mini-storage company. Developed and implemented plan to build business records storage warehouses in existing mini-storage markets. Implemented sales and marketing plans that created profitable business in a highly competitive market. Collaborated with consultants and in-house records manager to develop enterprise software system for bar-coded warehousing operation. Converted 500,000 boxes and 200,000 computer tapes to the system with no lost customer records. Acquired larger competitor and blended two diverse cultures and systems into an efficient operation. Profits increased from $0 on revenues of $400k to an annual rate of $750K on sales of $3 million in 18 months. Mentored new management team, created tactical plan that reduced staff by 15% while production grew by 20%. Reduced late deliveries by 78%. Marketing Director, CFO, V. P. Operations - Shared Check Authorization Network (SCAN) ELECTRONIC TRANSACTION CORPORATION, Seattle WA 1984 -1989 Cofounded world's largest check screening business, secured VC funding, created operating and administrative systems. Developed the concept of electronically sharing bad check data between major retailers. Modeled effectiveness of data sharing with large retail firms, then worked with software developers to implement data entry and network systems to initiate service. Negotiated contracts with major national retail chains such as Sears, J.C. Penny, Safeway, etc. Wrote business plan and built financial model that secured $1.5 million in venture capital to fund national expansion plan. Designed and supervised installation of accounting system. Raised an additional $1 million in leases and equipment loans. Managed exponential growth of customer support department, maintained 100% file delivery record. V P / G M (82 - 84), Marketing Director (79-81), FERROUS CORPORATION, Bellevue WA 1979 -1984 Sales and Marketing Executive of privately held manufacturer of industrial fuel conditioners. Created company's first marketing plan, promoted to Marketing Director to manage implementation. Quickly diversified from single industry revenue stream (railroads) by targeting the ocean shipping and transit industries. Selected and developed new distribution channels, augmenting internal sales staff with 20 agents and 8 international distributors. Managed promotional activities including industry specific trade shows, print advertising, and direct mail promotions. In four years this tripled revenues and increased profits 6 times. MBA Intern, WEYERHAEUSER CORPORATION, Federal Way, WA (1976-78) Provided marketing research and financial analysis for the New Business Ventures Research department of this forest products company. Promoted to Senior Venture Analyst. EDUCATION MBA, Finance, Strategic Planning, University of Washington. BA, Marketing, University of Washington. Phi Beta Kappa, Cum Laude OTHER AFFILIATIONS InFabric Technologies, Inc., Board of Advisors, V.P. Flytrap Network Security, Inc., Board of Advisors Picture Archive Council of America , Digital Standards Committee, Treasurer PERSONAL Interests include photography, travel, golf, reading, home theater, and boating.